Soccer is, by far, one of the wealthiest sports in the world. Last year’s world cup generated $4 billion in revenue for FIFA (soccer’s international governing body). That’s 66 per cent more than the previous tournament. And Barcelona’s star forward Lionel Messi alone made more than $64 million in 2014.
For fans, soccer is a two-hour escape from the worries of the world. For advertisers, it’s the perfect opportunity to rake in millions of dollars for peddling their products. But for Deybi Flores, the new 18-year-old midfielder for the Vancouver Whitecaps, soccer represents something much more personal, much dearer than fortune or fame.
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